Sara is a dynamic Saudi-based entrepreneur who's redefining the luxury experience in the region.

In July 2020, she launched AMUSED, a pioneering platform that established the first circular luxury marketplace in Saudi Arabia. This innovative concept revolutionized how people buy and experience luxury goods, offering a sustainable and fashion-forward alternative.

Sara's vision didn't go unnoticed. Her groundbreaking platform quickly garnered the attention of investors, with the backing of Sanbil 500 Venture Capital firm. This investment fueled AMUSED's growth, solidifying its position as a leader in the Saudi luxury market.

Driven by a deep passion for entrepreneurship and a relentless drive to push boundaries, Sara is a force to be reckoned with. She continues to shape the landscape of the Saudi Arabian business ecosystem, inspiring a new generation of innovators and challenging the status quo.